George Kalmpourtzis
Principal Designer

George is a games designer, learning specialist, UX architect, book author and educator. He is also the founder of two indie studios: Playcompass Entertainment and Infinitivity Design Labs. George holds two BScs (one in education and one in computer engineering), a MSc in Advanced Information Systems and a PhD in Design Pedagogy and HCI. Coming from a diverse background, including both arts, education and engineering, George has been interested in creating intrinsically motivating experiences that have impact on their users. He has worked as game designer, UX designer, producer and studio manager in various indie European studios and has worked with ivy league institutions and international corporations for the design of native apps, games and learning platforms. George focuses on teaching experience design to teachers and students and the cognitive development benefits that arise from this process. Through an experimental procedure, he has formed several multi-disciplinary teams that are currently working on designing games that have an impact to local societies.

projects User Experience

User Personas

By on January 14, 2017

Creating and working on user personas is a topic of great discussion in the world of UX. From one side, personas are created but not really used in order to critically assess one’s product, leading to various later problems, related to the identify of one’s productand understanding of their audience. From toher side, personas that are not properly reflected upon can mislead towards particular outcomes and beliefs.

Personas are about understanding one’s audience, their needs, requirements and their mentality. Personas help designers understand what users did in the past, what are their weaknesses and strengths and what they would wish for, feeling a gap in the current market with their applications.